I’m Paige Rollins, a perpetual optimist, beauty fanatic, Dolly Parton’s #1 Fan, and a Creative Strategist based in New York City.
Throughout every project, my secret sauce is keeping a user-focused mindset.
Whether that be through audience research and trend forecasting, creative execution, or even just deciphering the right target audience, serving the user is my whole thing.
I’m looking to make a career change in May 2023, and am interested in a future at SMAKK Studios – take a peek at my full client portfolio to see the kind of user-first experience we can create together. 🤠
SMAKK STUDIOS! 👋
Working closely with Spotify’s data team, I uncovered insights from an artist’s catalog of music to help get closer to their fans.
In a six-week sprint, I was able to turn a celebrity hair care brand into something fresh and innovative in the category.
I’ve been a part of award-winning creative teams to create culturally relevant, multi-channel, 360 creative campaigns.