If we’ve bottled up this huge secret to share with the masses, it needs an interesting shape that’s wild enough to hold it.
I had the opportunity to lead the rollout and comms plan for this entire campaign, that had enough content to run just about all Summer 2021.
Druski even shared some behind the scenes photos on his Instagram (that weren't even contracted!) sharing how much it meant to him to be a part of this campaign.
Druski was the perfect talent to spice up a Target in-store experience.
Inspired by Drake and J. Coles viral visit to Best Buy to purchase every copy of J. Cole’s debut album, we coordinated with Druski and his team to purchase the entire Beats selection on launch day: and give it all away to customers.
We developed a creative framework where our talent roster could speak to Studio Bud’s features, and then quickly pivot to share how their favorite song makes them feel.
Elsa Majimbo, Daniel Ricciardo, Druski, Coi Leray,
Marcus Rashford, QuarterJade, Davante Adams, Arlo Parks,
Junebug, Sydeon, Jason Tatum, NICKMERCS
Our huge cast list allowed us to showcase some of our favorite musicians, professional athletes, popular Twitch streamers, and rising TikTok stars.
BEATS BY DRE
"IT'S THE MUSIC"
Product Release Campaign, Summer 2021
Tasked with creatively releasing and marketing the most function-heavy headphone to date, our team took a different approach to Beats by Dre's typical product drop. We split our media buy up to a series of twelve, 30-second spots: each with their own shoot and talent.
Our strategy was to pivot away from features, by focusing on what matters most to our audience and to our brand:
The Music.
BEATS BY DRE
"IT'S THE MUSIC"
Product Release Campaign, Summer 2021
Tasked with creatively releasing and marketing the most function-heavy headphone to date, our team took a different approach to Beats by Dre's typical product drop. We split our media buy up to a series of twelve, 30-second spots: each with their own shoot and talent.
Our strategy was to pivot away from features, by focusing on what matters most to our audience and to our brand:
The Music.
BEATS BY DRE
"IT'S THE MUSIC"
Product Release Campaign, Summer 2021
Tasked with creatively releasing and marketing the most function-heavy headphone to date, our team took a different approach to Beats by Dre's typical product drop. We split our media buy up to a series of twelve, 30-second spots: each with their own shoot and talent.
Our strategy was to pivot away from features, by focusing on what matters most to our audience and to our brand:
The Music.
