Sexual fluidity

filming + editing + brand identity design

A digital resource that is a welcoming space to gather stories, ask questions, and question labels.

My role

As a team we conducted interviews, read academic research, filmed and edited to make the mini documentary investigating sexual fluidity, rather than defining it.

I created Between Labels' visual identity, iconography, and website.

How do you define sexual fluidity?



There is no safe space for sexually fluid people on the internet.


Sexually fluid people may not see themselves as a part of the the LGBTQ community, and would hesitate to join or identify with such groups to find answers.



What sexually fluid humans need most is community and validation.


People are seeking stories and experiences, not a label. The true definition of sexual fluidity comes from personal stories, so we let the definition live through our users.


A digital resource for people who want to learn and explore sexual fluidity.

We wanted to create a welcoming space to gather stories, ask questions, and question labels.

Finding fluidity


The first of a mini series uncovering the gray areas in sexual orientation.


In tandem with the Between Labels website, users could be validated by real stories next to mainstream media's definitions of sexual fluidity.


Between Labels Homepage


We experimented with Ui interactions to show the movement and fluid nature throughout the site.

website screens
finding fluidity

Users are greeted with the most recent miniseries episode.

Between Labels Screens.png

We chose to give sexual fluidity a manifesto rather than a definition, for users to interpret how they see fit.

Endless Scroll
Infinite scroll

Users can submit their own definition or experience with sexual fluidity, to add to a collection of words on an infinite scroll pop up.

Single scroll

We used a single-scroll site as to not give any labels or limits, using a pinned navigation bar that animates with each transition.

redefining the scale

We reformatted the Red - Purple Scale of Attraction to be a little more user friendly, for those who desire to put a 'label' on sexuality.

Try it and see where you fall!

labels aren't permanent

We wanted to re-emphasize that a label doesn't have to stick.

Multiple answers

Users can select as many identifiers that they feel right. 

Heat map

Using the sliding tool, users can track how different answers - like sexuality - changes over time.


We drew inspiration from where people are getting most of their information and answers (Reddit, Yahoo Answers) to create a conversational forum.

current events

Sexual fluidity is rarely in the news, and promoted in a positive light. Between Labels collects productive and informational content weekly.

Fluid site style

When users reach the 'end' of the site, it will scroll to the beginning, because fluidity has no end.

Style Guide

We chose colors and shapes that didn't fall into any category. 

Shades of grey, red-oranges and orange-yellows were the hues of our ambiguous shapes.


We noticed that while sexually fluid people didn't want a label, they did want a community to belong to. 


Using our style guide, we created a flag that we're user testing as the unofficial Sexual Fluidity Banner.

*Definitions of 'sexual fluidity' we received from our classmates during our presentation.



We should be talking about fluidity more.

We​ had to do some serious digging to find any research or low-barrier resources to explore this topic. Most of our findings came from industry expert interviews or books.

Assignments can be more than a grade.

I was on an incredible team for this project. Emily and Ross both fully invested in sharing these stories, and we grew close enough to share our orientation experiences with one another.



Paige Rollins, Experience Designer

Emily Mayberry, Art Director

Ross Harris, Copywriter





Final Cut Pro

Facetime (for interviews)



Berwyn Hung, Instructor

Lisa Diamond

Dr. Ritch Savin-Williams


Kymberli Fraser

Anne Wilson

Joey Siverd